Red Bull entered Sony's PlayStation Home as the first consumer goods brand for the virtual world back in December 2008. Now the energy drink company has decided to up its commitment to virtual world engagement by expanding its space in Home. Today Red Bull launched two new spaces, a Flugtag area to let users check out and even try flying some of the many homemade aircraft launched briefly by crash enthusiasts over the past 19 years. A second area, the Red Bull Illume, highlights pictures from the company's Illume sports competition.
If Sony's numbers are accurate, Home may be a more and more appealing space for brands. In December, the company pegged Home at 10 million users, up from the 5 million that the company was bragging about in March. That may be set to grow as Sony preps for a mobile version of Home on its PlayStation Portable, currently in beta in Japan.







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