I had a chance to catch up with Viximo CEO Rob Frasca last week at the Virtual Goods Summit. Viximo is a Cambridge-based start-up breaking into the virtual goods space with gifting partnerships for games, communities, Facebook apps, and the iPhone. It offers its own content and transaction system to partners on a revenue share basis. So far the company isn't involved in virtual worlds, but Frasca says that's on the roadmap.
"What we're trying to do is be a virtual goods or digital goods
market maker, which really means you have to create supply, generate
demand, and then do the transactions in between," explained Frasca. "On the supply side we
have the creator community, this community of what we call 'Digital
Da Vincis,' and we're actively recruiting Digital Da Vincis to come in
and join our community, and then we give them the tool set to create our
inventory of digital goods.The primary goods we're going after first are gifts, social
networking gifts, online gifts, gifts for the iPhone, and those kinds
of things. We want to build out as many topnotch creators as we can and
really fill our inventory with great gifts."
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