On the eve of a CES presentation this week in Las Vegas, Build-A-Bear Workshop chief information and logistics bear Dave Finnegan (who will be speaking at our upcoming Engage! Expo next month in New York City) has released a few short factoids about the company and its consumers' buying and playing habits. And while there isn't a huge amount of information conveyed, the stats do bolster the company's hybrid business model that combines online and offline play (something NPD analyst Anita Frasier says needs to be emphasized with today's online-focused consumers).
According to Finnegan:
One out of every three Guests who visit buildabearville.com have recently visited a Build-A-Bear Workshop store.
Forty percent of all girls eight through 12 and nearly 50 percent of girls age 10 through 11 registered their stuffed animals made at Build-A-Bear Workshop stores online in Build-A-Bearville.
Nearly 17 percent of kids got their first furry friend from Build-A-Bear Workshop after they joined Build-A-Bearville.
"This new generation of kids is changing the boundaries of play between traditional and virtual types of interaction," Finnegan said. In other words, the mash-up of online and physical play is working out pretty well for the company.
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