At a Game Developers Conference today, Sulake lead designer Sulka Haro noted that the company's virtual world, Habbo, had grown its total registered users 40% over 2008, from 89 million total signups last year to 126 million. It's also been growing in monthly uniques, now passing the 11.5 million mark, up from 10 million in September 2008.
Haro wasn't sharing financial information other than to say there was probably good news on the way. If the virtual world is continuing its trend of last year, that's likely true. In September we reported that Sulake was predicting 30% revenue growth over 2008 and had netted $585,000 in the first half of the year. [via Gamasutra]
And habbo spends far more than any other virtual world on paid acquisition - not disclosed, but I have very good sources.
Posted by: spanky | March 23, 2009 at 05:27 PM