KidsCom and Animal Planet Partner for CES Coverage, Contest

The Animal Planet show Faithful Friends and virtual world KidsCom announced a partnership today to provide coverage of CES. The two will also host a contest for KidsCom users to appear on Faithful Friends and join 10-year-old co-host Electra Mustaine by submitting video demos for review by sponsor Doctors Foster and Smith. Faithful Friends will also be providing content back into KidsCom, with a virtual TV set and, it seems, appearances by Mustaine.

"We knew that the convergence between traditional TV broadcast media and new media virtual worlds is actively being used by kids today. This is an important trend to jump on in getting out key messages to families about proper animal and planet care," said Gordon Magee, Doctor Foster and Smith's spokesperson. "We were impressed at how the virtual world of KidsCom.com took digital learning to a new level in their social networking and gaming experiences, making it fun for kids and good for parents. Blending this creativity with a voice on our television show is a great way to spread the word."