Machinima.com announced last week that it had received a $3.85 million investment from MK Capital and other private investors. Machinima.com hosts user-created videos made out of, what else, machinima from various virtual worlds, MMOGs, and traditional video games as well as a more traditional community with news and social networking. The new money will go to help with bussiness expansion. Along with the money, Machinima.com recently appointed five new members to its board: Yair Landau, former head of Sony Pictures Digital, Joi Ito, CEO of Creative Commons, Matt Coffin, founder of LowerMyBills.com, Mark Terbeek, partner at MK Capital and Allen DeBevoise, CEO of Machinima.
"This funding is an endorsement that Machinima.com is a next-generation online video-programming brand that not only delivers significant reach and video views, but also delivers an extremely high level of user engagement which is the key differentiator for online video brands - embeds, comments, ratings, etc." DeBevoise said in a statement.. [via Massively]







Comments