Gaia Online announced today that it had launched its casual MMO, zOMG!, into an open beta. The MMO has been in the works for over 2.5 years at this point, though the company only began talking about it this past February before launching a closed beta this summer. zOMG! is woven through Gaia Online, letting users jump between the purely social hangout and the story-based game, though each can work independently as well.
Within zOMG!, players can move between 16 different zones and customize their characters with both gameplay-based items like battle rings and community options. Certain items will be available for sale, tied into Gaia's existing microtransaction system, as the main source of revenue for zOMG!
As they progress through the story, users will find a world where "inanimate objects such as lawn gnomes, rubber boots and alarm clocks are coming to life, threatening to overwhelm all of Gaia, and it's up to players to stop them!" But Gaia plans to evolve the story as the world of zOMG! and Gaia Online itself grows, particularly in the open beta where players are encouraged to provide feedback.
“Our top priority is providing a high-quality MMO gaming experience that’s fun and challenging, and also user-friendly for all levels of players,” David Georgeson, Senior Producer of zOMG! at Gaia Online, said in a statement. “We received a lot of great feedback from gamers during our Closed Beta, so we’re throwing open the doors as we update the game with new features and additional content.”
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