Updated: Quick Stat: 7.5M+ Fairies Created for Disney Fairies

Disney officially announced the launch of Disney Fairies Pixie Hollow today, though we noticed that the site had gone live earlier this month. The world is free to play, supported by a variety of offline toys already at retail and a premium experience available for $5.95/month. Users have been able to create fairies for some time prior to launch, with 2.5 million already created in August 2007. That number is now over 7.5 million. UPDATE: An AP article on the launch has some great stats, including that there are 65 million avatars across Disney's worlds, which have a 5-20% conversion rate into paying customers for an estimated $7 million/month.

 “Pixie Hollow is an online destination where fans of all ages can become a Fairy and go to live in a magical world of Tinker Bell and her friends,”  Steve Parkis, senior vice president, Disney Online, said in a statement. “More than 7 and a half million Fairies have already been created and, until now, have been all dressed up with no place to go. Now, in Pixie Hollow, Fairies can join their friends, take flight and live their very own Fairy adventures.”