Planet Cazmo announced today that it had partnered to integrate ad content from AllPosters.com. Cazmo users can now decorate their rooms with thousands of poster images for virtual bucks and spend real money to purchase actual posters through a direct link back to AllPosters.com. Planet Cazmo is positioning the deal as a content sharing partnership, similar to its earlier effort with AOL's Kids Online. Cazmo also debuted a new game based on Interscope A&M Records' the Clique Girlz.
“People of all ages are interested in creating a space that truly reflects their personal interests, and posters are a great way to make a space unique,” Mark Rupert, Senior Director of Merchandising for AllPosters.com, said in a statement. “We’re excited with how Planet Cazmo has creatively integrated our world-class products into a virtual world, as a great way to introduce people to AllPosters.com’s real-world assortment of over one million items, all at a great value.”
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