Kabillion Partners with BlackArrow for Video Advertising

Kabillion announced today that it had partnered with BlackArrow to integrate the latter's video advertising system into its online video offerings. Kabillion features both a video on demand channel and online video site packaged with an avatar-based community, games, and virtual world targeting kids aged 6 to 12. The dynamic video ads will also be featured as pre-roll and mid-roll ads in games, so it may find its way into the virtual world as well.

“Kabillion has a wealth of entertaining and compelling content for children. By deploying the BlackArrow system, Kabillion can focus on developing great content, while also providing their advertisers with innovative ways to deliver effective, engaging and creative ad campaigns,”  Chris Hock, senior vice president, product management, BlackArrow, said in a statement. “Our multiplatform advertising platform helps Kabillion to not only maximize advertising revenues in the near term, but also grow with them as their content is more broadly distributed over additional playout environments and syndication partner sites.”