Stardoll Doubles Membership Over Year to Hit 20M Registered Users

Stardoll announced yesterday that it had reached 20 million registered users, double the 10 million registered users that Stardoll announced just over a year ago and continuing to grow at about 25 thousand new registrations per day. Over the year, the company also says that it has seen a 33% increase in monthly unique visitors, bringing the total to 36 million visits from over 8 million unique users. Stardoll shared some other stats tracking use since its launch in 2006: 208,287,567  virtual items sold, 1,784,647 items created by users, and 787,000 clubs formed by the community.

“In less than a year, Stardoll’s membership has more than doubled—skyrocketing to 20 million,”  CEO Mattias Miksche said in a statement.  “There are now more people in the Stardoll community than in all but six countries within the European Union; if we were a U.S. state, we would be the third most populous; and we’re approximately as big as the entire continent of Australia.  These numbers continue to illustrate Stardoll’s success as one of the most popular destinations on the Web.”

Comments

[Simon Newstead]

Very impressive growth! Especially how fast they have expanded user base into other languages / countries..

[Andrea]

This is impressive even though this is a site that largely uses celebrity content without permission or licensing. I don't see how they will sell with this problem looming over their head.