Who's New to Virtual Worlds - July 18, 2008, Wrap Up

Street Team '08, a journalism project with MTV and the Knight Foundation, is opening a campaign headquarters in vMTV. More info.

The University of Kansas Medical Center is using Second Life as a training ground for students. More info.

Gibson Guitar opened an island in Second Life with a live concert from Bob Welch, streaming video of classic performances, and free virtual guitars. More info.

Nike will be featuring content in the upcoming PlayStation 3 Home. More info.

Showtime's The L Word is the first announced brand for The Electric Sheep Company's new platform, WebFlock. More info.

GameCrazy opened up a room in Google's Lively to promote new game and console giveaways. More info.

Sears is opening virtual locations and distributing content in Zwinky, Meez, Cartoon Doll Emporium, WeeWorld, The-N.com, Poptropica, and NeoPets. More info.

The upcoming PUMA by Mihara Yasuhiro line is featured in Sony's upcoming dress, "interactive fashion magazine." More info.