Second Life and Club Penguin Among Fastest Growing UK Sites

New research from Nielsen tracks the top ten sites in the UK in average monthly minutes. There aren't any virtual worlds on the list--MSN Search, eBay, and Facebook take the top slots--but Club Penguin and Second Life make the up-and-coming list. Tracking their usage minutes from May 2007 to May 2008, Nielsen reports that Club Penguin grew 82% from 23 million minutes to 42 million while Second Life grew a whopping 137% from 125 million minutes to 296 million.

I'm not sure, but I'm assuming that for Second Life Nielsen might actually tracking the website instead of the virtual world itself, which makes the growth all the more impressive. I'm especially impressed that it ranks so high up on the growth chart considering a March report that only 52% of Britons had even heard of Second Life and that the virtual world showed only a 6% adoption rate.  [via K Zero via NetImperative]