Code4Software Parts Ways from Simuality and Slippcat
Jared Freeman announced over the weekend that his Code4Software had severed all ties with Simuality and their joint project Slippcat "Due to substantial and irreconcilable differences in business philosophy." Simuality and Code4Software joined together in March, using Code4Software's virtual worlds metrics package, V-Tracker, to build a pull-based system to advertising in Second Life. Freeman notes that Code4Software will retain all rights for the Promotional Object Marketing Platform, V-Tracker, AdSoft, and The Advertisers Guild affiliate based Virtual World display advertising network. Slippcat will no longer use V-Tracker services.
Was the difference in their business models the fact that Ancient Shriner and Chrischun Fassbinder use the push method with huge ad towers hijacking the view and parasiting off the traffic to venues by other nearby owners? And SLIPPCatt said they would use only a pull method? Or? It would be good to get some more information on this.
Posted by: Prokofy Neva | July 15, 2008 at 07:18 PM
It probably has to do with the fact that the guys at Simuality had no idea what they were doing, and any examination of their operation reflected this.
Posted by: dude | August 20, 2008 at 10:07 PM