Cory Ondrejka Heads to EMI Music as SVP, Digital Strategy

When Cory Ondrejka left his post of CTO at Linden Lab,  many wondered where he'd wind up next. It's not to a hot, new virtual world, though. Two weeks ago Ondrejka became Senior Vice President, Digital Strategy, for EMI Music.  "Why EMI?" Ondrejka asks on his blog. "By hiring Douglas Merrill [former Google CIO and now President of EMI's digital group], EMI has demonstrated a commitment to capitalize on all the technology available to make the music experience better for artists and fans. At Linden, the most important changes I drove were blends of technology and licensing, so when Douglas asked me to join him at EMI, I jumped at the chance. Music touches everyone in the world and is uniquely part of our lives -- how could I not take this challenge?

Comments

[Dirk Talamasca]

EMI and the other top corporations have killed music, canned what they believe to be music and developed avenues that offer no diversity other than the 50-100 artists they are hyping at the time. All of our past musical history and culture is slowly being obliterated in the wake of this hateful and selfish travesty against the minds and hearts of humanity. It is much easier and far more profitable to press a few pieces of plastic and sell them to a lot of us than to press many discs of far more poignant works of art. Not to say that profit is a bad thing, it is a wonderful thing, but the product must have integrity or it merely leeches from its patrons.

Cory has taken on an asset server that is broken and cannot be fixed until the record companies give the people what they want instead of telling them what they want.

Good Luck on that Cory.

Dirk