Bella Sara Announces New Card Line

Bella Sara, the horse-themed virtual world and collectible card series aimed at girls, announced yesterday the release of its 6th set of cards.The new Bella Sara Magical Friends set brings 123 new cards to the world, including new "magical friends" that add interactive creatures to the world beyond horses. I'm not sure, but it sounds, off hand, like the Neopets PetPets, which let users care for their Neopet as an avatar, but also give it its own pets. Regardless, the world is growing: Bella Sara cited 1 million registered users in the fall, 1.6 million in January, 2 million in March, and now 2.5 million registered users.

"Bella Sara Magical Friends celebrates the powerful connections of friendship by pairing each new horse with a whimsical, lifelong companion,"  Peter D. Adkison, CEO of Hidden City Games, said in a statement. "We invite Bella Sara fans and kids everywhere to meet these new characters and explore the rich and growing fantasy land of North of North."