Mindark announced today the launch of its free-to-play virtual world, Entropia Universe, in German, French, and Spanish language versions as part of a larger move to increase the virtual world's international reach. "Localizing Entropia will facilitate increased market penetration in these language areas by addressing our users' needs and increasing our credibility," Frank Campbell, Marketing & PR Executive of Mindark, said in a statement. "The localization work carried out with one of the world's leading companies in the field, Lionbridge, will also be of great benefit to our revenue sharing Affiliates and Partner planet developers in these region. Together with the Swedish Trade Council, we are increasing our Marketing and PR activities in these areas during 2008."





Comments