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May 30, 2008

Build-A-Bearville and Workshop Launch Sanrio's Tropical Hello Kitty

Build-A-Bear Workshop today announced a partnership with Sanrio to let children build their own Tropical Hello Kitty dolls at retail stores and then take them online with Build-A-Bearville. Users who buy the doll will also get a load of digital extras: 3,000 Bear Bills, an extra room and Hello Kitty Wallpaper for their virtual homes, a virtual Hello Kitty tee for their furry friend, and a virtual Hello Kitty purse. For those keeping track at home, this makes the third virtual world appearance by Hello Kitty: first in Sanrio's own Hello Kitty Online, then through a partnership with Playhut Inc's GoLive2 for Hello Kitty Land, and now in Build-A-Bearville. That's a traveling cat.

"Our partnership with Build-a-Bear Workshop continues to deliver fun, original, unique experiences to Hello Kitty fans and we are thrilled with this new offering!" says Dave Marchi, Brand Marketing Manager at Sanrio, Inc. "Tropical Hello Kitty's sun-kissed look is perfect for summer and we're certain that she'll be a big hit."

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Comments

i love build a bearville

Wow build a bear is fun & I like BABV

does anybody have an extra furry friend code? I want a furry friend SOOOOO badly!! Please email me at linabi777@gmail.com if you have an extra furry friend code or welcome pass! Thanks you "beary" much!
---------
Juliana

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