Millions of Us working with Sony for PlayStation 3 Home

Millions of Us President & CoFounder mentioned today in a panel at Virtual Worlds 2008 on “The Evolution of Games and Social Networks: Virtual Worlds Everywhere" that his company, primarily known as "an agency specializing in virtual worlds" was working with Sony to develop in PlayStation 3's upcoming Home. The console-based virtual world isn't listed on the agency's platform's page, though, and, unless I missed something earlier (always possible), I believe this is the first mention of the partnership.

After disclosing the relationship he added that "Certainly I think in the future, console manufacturers will get into user-generated content."

It may not be coming in detail immediately, though.

Home will have user-generated content, “but it’s not like what everyone else might think," said  Susan Panico, Senior Director, PLAYSTATION Network, Sony Computer Entertainment America. "That’s a separate goal we have. We are as PlayStation experts, experts in the gaming space, but we are newbies in the social networking space. With that said, all the virtual worlds around us are based in the Web-based worlds. These services are trying to build communites and keep users. One of the things they use to increase the stickiness factor is games. For us it’s the inverse."

The rest of the notes from the session are here.