IAC to Launch Green World for Kids and Tweens

Currently Green.com just hosts a coupon service run by IAC. Soon, though, it will be converted into a virtual world aimed at kids and tweens and "will be focused on teaching tweens about helping the environment and doing good deeds in fun ways," sources familiar with the project explained to the Wall Street Journal. The project is very hush-hush, so there's no launch date or other information, but it does seem to be coming as a result of the five-way split that IAC made last year. Interestingly, at the time, Green.com was listed as falling into another division than the Media and Advertising division that runs IAC's current virtual world, Zwinktopia. Green.com will be managed by the Emerging Businesses sector, which also includes Black Web Enterprises, BustedTees, CollegeHumor, GarageGames, Gifts.com, InstantAction, Primal Ventures, Pronto, Very Short List, Vimeo and 23/6.