Doppelganger Launches vSide; Announces Campaign for Degrassi: The Next Generation

We previewed vSide last August, as the new teen-oriented virtual world from Doppelganger. Since then, there's been plenty of activity already, but the world picked today to finally announce. With the launch, Doppleganger has also announced a partnership to feature Degrassi: The Next Generation in-world. "We couldn't be more excited about launching Degrassi: The Next Generation's presence in vSide later this month! A virtual version of The DOT Grill -- so familiar to our show's viewers -- will serve as the hub for all Degrassi-related activity in vSide,"  Chris Jackson, Director of Digital Media and Merchandising, Epitome Pictures, said in a statement. "The notion that our fans will be able to interact with each other (and with our cast!) in vSide, while enjoying Degrassi video and music content makes vSide the perfect complement to Degrassi's existing on-screen and online presence. We're hoping that programming and event opportunities at The DOT Grill, in the virtual living spaces at The DOT Dorms, and elsewhere in vSide - coupled with user generated activity -- will deepen our fans' connection to our show, while providing our broadcast and advertising partners new ways to engage such a critical demographic."