« Most Online World Users Swap Gender | Main | My Turn: Richard Gottlieb - Virtual Play: Advantage Toy Industry »

March 05, 2008

Universal Music Group Launches Rock Vault in Second Life

Brovado2 Rock Vault, the clothing and merchandise line created by Universal Music Group's merchandising division Bravado, has come to Second Life. With merchandise from 12 bands, including Slipknot, The Ramones, Trivium, Iron Maiden, Bullet for my Valentine, Trivium and Cradle of Filth, users can find virtual t-shirts for their avatars before being linked back out to the main Web store to purchase physical goods.  The sim, which is adding a frightening note to my morning of sipping coffee and listening to Joni Mitchell, was created by The Sine Wave Company. "We want the island to be a community spot and as well as developing creative new stuff for the bands, we will be encouraging the bands to come and meet people here and maybe to do some live gigs," said Rohan Freeman, CEO of The Sine Wave Company.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341cac2153ef00e550985e718833

Listed below are links to weblogs that reference Universal Music Group Launches Rock Vault in Second Life:

Comments

not bad, but all the tee shirts for sale are already available in-world for less at places like Warhead and they are cheaper too, but the ferryman is cool

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Our

4 shows in 1

VWnews Search


  • The Web Search VirtualWorldsNews.com

Contact

  • Editor
    Curt Feldman
    curt @ showinitiative (dot. com
    512-535-8650

    Publisher
    Chris Sherman
    chris @ showinitiative (dot. com
    512-633-4132

Our Sponsors

Sponsors

July 2009

Sun Mon Tue Wed Thu Fri Sat
      1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31  

ga