Virtual Worlds News: Simuality and Code4Software Launch SlippCat for Virtual Worlds Marketing

March 31, 2008

Simuality and Code4Software Launch SlippCat for Virtual Worlds Marketing

Code4Software, creator of virtual worlds metrics app V-Tracker, has now released SlippCat with virtual worlds developer Simuality in a 5-year exclusive license. SlippCat is a market platform designed to take "the strengths of the Metaverse, immersive environments, in-depth user engagement, and virtual economies, to build Empowered Engagement(TM), a "pull" approach to message delivery where the user is in control of how much information they're exposed to, while still building relationships with participating brands." Code4 founder Jared Freeman will also join Simuality as its CTO. The two are also sponsoring this week's Virtual Worlds 2008 in New York City.

Posted at 09:22 AM in Marketing/Advertising | Permalink

Technorati Tags: Code 4 Software, Simulaity, SlippCat, Virtual Worlds

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Comments

I hope Singularity takes them and keeps them. Code4software is best known for its Second Life adfarms and its complete failure in the case of Caldwell Banker's build.

Posted by: economic mip | March 31, 2008 at 09:04 PM

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