Disney Predicts $1B in Online Revenue for 2008

Virtual worlds are only a part of the equation, but Disney CEO Bob Iger is predicting that the company will see $1 billion in online revenue this coming year, up from a predicted $700 million for fiscal 2007. The sources include ads shown on ESPN, ABC.com, downloads of music and movies, but also subscriptions to online games and e-commerce that's unrelated to the physical parks. Disney has a host of virtual worlds and online games supported by advertising or subscriptions, and it's looking for more, but it'd be interesting to know where if it counts toys tied to its worlds as a part of online revenue or if, like Hasbro, it looks at a site as non-revenue-generating if all it does is drive the purchase of toys. [via AP]