Fluid Entertainment Announces Development of Green Kids World

Fluid Entertainment announced today that it was developing "an online world that encourages kids to explore their creativity, initiative and imagination, within an ecologically themed narrative." There's no word yet on what that will involve--more details are said to be coming over the next few months--but the company, led by Founder and Chief Creative Officer Scott Matthews, has developed online and offline games for  brands like Disney Princess, Pokemon, and Harry Potter. “Scott and his team’s game development expertise is matched only by their passion and commitment to the children’s interactive entertainment category,” said Greg Jones, CEO of Fluid Entertainment. “With this game, we’re tapping our collective experience, taking children’s MMO’s to the next level by creating an exceptionally interactive environment, where kids truly participate in the world around them. We’re eager for kids to experience an original, purposeful, fun way to play.