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January 30, 2008

Zwinky Adds Pre-Paid ZBucks Cards in Target

Zwinkytarget On February 5, Zwinky will begin distributing pre-paid cards at Target for 1500 ZBucks ($10), 2500 ZBucks ($15), or 5000 ZBucks ($25). ZBucks can be used in Zwinky's economy for avatar customization items. Since introducing a virtual goods marketplace in September,  the world has gone on to add items tied to celebrity appearances, real-world clothing purchases, and more third-party services. Zwinky boasts 13.3 million registered users, but the move to Target has helped other strong worlds as well. Habbo Hotel and Kaneva each have pre-paid cards in Target, and Nexon has done a booming business in cards at Target and beyond, distributing over $1 million worth last year. In addition to providing in-game currency, each card adds its own collectibility with one of four superpowers for the Zwinky avatar.

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