C3L3B Digital Gets $3M from BlueRun Ventures

C3L3B Digital has raised $3 million of a $4 million Series A round from BlueRun Ventures. We first saw C3L3B when we noted that Michael Steele had left Emergent Game Technologies where he was Vice President & General Manager of Live Game Services to found the new company focused on "web 2.0 & casual MMO & VW destinations for the mass market." PE hub observes that other executives and board members include former TV talent like CEO  Joey Carson (former CEO of Bunim Murray Productions, which was behind The Real World and Road Rules),  Seth Bedell (a TV Guide Network talent producer) and board member Melissa Rivers. All of that leads Video Game Venture Capitalist to posit that the company is aiming at "a mass casual MMO based on reality TV concepts that play well to the teen and early 20s demographics."