Cellufun Launches Mobile Virtual Mall for Holidays

Cellufun, a company generally focusing on mobile content like games and wallpaper, has released Merry Mobile, "a cooperative, community game where consumers celebrate the holidays in a mobile virtual world." Merry Mobile also marks the launch of Cellufun’s Virtual Mall, which will be used for all of Cellufun's future holiday-themed events, selling virtual gifts for cellupoints.   “For most of us, the mobile phone has become an extension of self,”  Steve Dacek, Cellufun’s CTO, said in a statement. “At the same time, virtual worlds and social networks have redefined our sense of community. So it made perfect sense to bring the virtual world experience to the phone, and to do it around the holidays. The gifts are virtual, but the joy of giving them is real.”