Freaky Creatures Becomes Second Toy-Based World this Week

Pretty clearly, this is where the market is going. Or at least it's where a whole lot of investors and developers think the market is going. We reported this morning that Zibbie Zone had launched its toy-based world yesterday into an already booming space. And now here comes Freaky Creatures. Launching in Spring 2008, Freaky Creatures gives players a toy with a USB key that they then train online for battles. Interestingly the toys will have both PC and mobile connections, giving it a pervasive leg up on some of the other toy-based worlds.

I remember variations on this idea when I was a kid, but it seems like most of the recent toy worlds have been aimed more at cooperative play with cuddly pets.

Not Freaky Creatures:  “Online social gaming communities are booming, especially among the 8-to-13 year old tween audience. There’s no question they’re a powerful demographic and we want to provide them with the next level of interactive game play by offering a more complex, in-depth experience,” said Jamie Ottilie, President and COO of Abandon Interactive Entertainment. “Freaky Creatures is not about cute, cuddly characters; instead it’s about players creating their own unique creature using more than a billion combinations of creature parts and powers and taking them online to kick some tail.”

``Freaky Creatures'' Brings Unique Edge to Online Social Community Trend

Gaming Platform Offers Collectible Toys, PC and Mobile Play Capability and Online Social Community All in One Package

MALIBU, Calif.--(BUSINESS WIRE)--Abandon Interactive Entertainment, a worldwide leader in original video game content, announces Freaky Creatures, an interactive gaming platform and collectible toy line designed to appeal to players of all ages. Scheduled to launch in spring 2008, Freaky Creatures incorporates collectable toys, customizable characters, an expansive online interactive community and challenging virtual battles with other players’ creatures.

Freaky Creatures appeals to tweens, teens and adult gamers alike, positioning players as trainers battling each other for control of the galaxy’s natural resources. Gamers raise, train and befriend their Freaky Creatures by decorating their lair and buying them food, pets and toys. To succeed, trainers embark on their journey to dominance by battling their creatures against others via PC to PC, PC to mobile, and mobile to mobile game play.

“Online social gaming communities are booming, especially among the 8-to-13 year old tween audience. There’s no question they’re a powerful demographic and we want to provide them with the next level of interactive game play by offering a more complex, in-depth experience,” said Jamie Ottilie, President and COO of Abandon Interactive Entertainment. “Freaky Creatures is not about cute, cuddly characters; instead it’s about players creating their own unique creature using more than a billion combinations of creature parts and powers and taking them online to kick some tail.”

Freaky Creatures starts in the real world as gamers collect one of 10 collectible toys packaged with an accompanying USB key; giving players access to download the game to their personal computer and mobile devices. Each key adds a creature to the player’s lair and randomly gives parts, powers and lair decorations to that player’s account. From there, the player becomes a “Freaky Creatures” trainer where the player must raise, train and customize their “Freaky Creatures’” powers and compete in galactic battles. A victory gives the player new powers, experience points, and creature credits, as well as the opportunity to advance to new levels and unlock new abilities and features.

Along with battling, players can immerse themselves in the online Freaky Creatures social community. Equipped with online comics, character blogs, mini-games and tournaments, special member contests, chat rooms for trading powers and secrets, online polls, individual pages and team pages as well as private forums, Freaky Creatures is designed to support an active online community safe for all ages.

If You Want To Get Freaky, sign up at www.AreYouFreaky.com.

For more information or to speak with a Freaky Creatures representative, contact Formula at (310) 578-7050 or via e-mail at Dianella@formulapr.com.

About Abandon Interactive Entertainment

Abandon Interactive Entertainment, formerly Abandon Mobile, develops and publishes entertainment content for multiple distribution channels. The Company and its principals have a longstanding record in the game segment including investing in Mythic Entertainment and co-publishing the hit online game, Dark Age of Camelot, which was recently sold to Electronic Arts (ERTS). In late 2005 after entering into an exclusive worldwide partnership with NBC sports to market mobile games, Abandon Mobile acquired Lucky Chicken Games, an established game developer. Abandon Interactive Entertainment is a subsidiary of Abandon Entertainment.

Contacts

Formula
Matt Dianella, 310-578-7050
Dianella@formulapr.com

Comments

[DarkPlague1340]

has anyone played the beta version?