Disney Developing "Cars" Virtual World for Millions of Dollars

PaidContent.org has notes on Bob Iger’s keynote at the Sanford C. Bernstein Media Symposium today. On virtual worlds, Iger noted that the company would release a "Cars" virtual world next year that would cost millions--not hundreds of millions--to develop because it's built on an existing infrastructure. That should help it become profitable "fairly soon after launch because the investment isn’t tremendous." Club Penguin is already turning a profit after its $350M-$750M purchase: "We’re growing subscribers nicely since the acquisition and we haven’t even begun to market it aggressively." Disney's site says a replay of the webcast should be available here, but it's not up yet. [via PaidContent.org]

Comments

[csven]

I've mostly avoided Disney-branded virtual worlds, but I'd try a "Cars"-themed effort. Looking forward to it.