HiPiHi and Millions of Us announced a partnership today to bring global brands to the Chinese audience. "We're building the world's premier virtual worlds agency, and the Chinese market is obviously an essential component," said Reuben Steiger, CEO, Millions of Us. "HiPiHi is China's market leader, and we're delighted to offer our clients access to this community from the moment it goes live."
The announcement notes that Millions of Us--and its clients--will gain access to HiPiHi's tools to develop within the world along with the access to the base of residents it's building, both in China and abroad. HiPiHi, which is set to launch publicly by December, participated in the recent IBM-hosted meeting on virtual worlds standards and announced in August that it would commit to developing standards with other virtual worlds. The commitment to openness and interoperability was noted as another motivating factors.
"We're confident that HiPiHi will be home to an extremely desirable and fast-growing set of tech-savvy, high-income Chinese consumers, and that this will be of extreme interest to global advertisers," said Xu Hui, CEO, HiPiHi. "The challenge is in establishing a meaningful, mutually beneficial relationship between brands and consumers in these virtual environments; the Millions of Us creative team knows how to create programming that engages virtual world residents on their own terms, and the success of their clients' campaigns proves it."
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