IAC's Zwinky.com Tops 8 Million registered users, $100 Mil In revenue
IAC/InteractiveCorp may have disappointed Wall Street with its second quarter results yesterday but the IAC Q2 2007 Earnings Call was revealing in that the company's Virtual Worlds business was thriving. It's Zwinky.com now has more than 8 million registered users who an average user session of 64 minutes and who have generated more than 15 million transactions using Zwinky virtual currency inside the virtual world of Zwinktopia. Zwinky is a $100 million a year business due to how it forces users to download a browser toolbar for Ask.com. And that is ad revenue only - not ecommerce or virtual item revenue.
From the Earnings Call:
* Zwinky.com now has over eight million registered users, spending on average 64 minutes on the site each session.
* The recent April launch of the Zwinky Virtual World, Zwinktopia, has led to over 15 million transactions using the Zwinky virtual currency called Z-Bucks. In addition to monetizing through search, there are clearly e-commerce opportunities with Zwinky, as well.
From the NY Times:
The catch is to use any of Zwinky.com services, you have to download a toolbar that will install in your Web browser that prominently features a box for searches (by, of course, Ask). The advertising revenue from these searches has become a $100 million a year business, said the chief executive of IAC’s consumer applications and portals division, which includes FunWebProducts.
Posted by: may | August 15, 2007 at 03:23 AM
hi
Posted by: vuk i nata | February 16, 2008 at 09:46 AM
hau are you
Posted by: aleksa | February 16, 2008 at 09:52 AM
Zwinky is bad, Someone found my password and stole my account. They had all my info on it. They came to my house. I asked the Zwinky team to delete that account but they did not answer back. I dont want other people to get hurt on Zwinky. Thats why I posted this
Posted by: Alyssa | July 10, 2008 at 04:06 PM
LOVE PEACE ROCK AND ROLL
Posted by: LALA2008 | August 19, 2008 at 07:54 AM
Zwinky is ok but it messes your computor up
and it is going to be shut--down by me and other ppl
if somthin dosnt get cheanged
and my kid goes on it
get her a zcard plz.
user name: khanime12
password: can't tell umless you get a zcard 4 her tryin to sell her account for years
she has been on it since the first day it was made.......
Posted by: khanime12 | August 28, 2008 at 12:45 PM
hmm.thks for stellin meh account..
meh mom gotz meh a zcard
i give u zcard u give meh my account bac
Posted by: used-2-be-khanime12 | September 26, 2008 at 02:13 PM
ju
Posted by: miley | October 11, 2008 at 02:29 PM