MTV: One Avatar, One World

MTV announced its dedication to the idea of One Avatar, One World in Jeff Yapp's presentation at the Under the Radar Conference. CNet has the video of the presentation where Yapp outlines MTV's goals for the future. He first goes over the Lower East Side project with Doppelganger from earlier in June, but then the video shows the same avatar with the caption "2008 ?..." Next we see the avatar strolling through various Viacom-owned 2D websites in what look like small, virtual world banners, and on to two wireless devices before winding up in a virtual world on a television. As Yapp said, "We have fairly ambitious plans. We believe in one avatar, one world, the ability to take your avatar, your personality, that three-dimensional representation of who you are any where you want to go."