Doppelganger Users Online Over an Hour a Week

In the wake of Doppelganger's announcement that it would expand The Music Lounge with multiple real-world locations, it has announced that it will rebrand the entire platform as vSide. Now there's the East Side, West Side, and Virtual Side. In an interview with Worlds In Motion, CEO Tim Stevens outlined some basic figures for Doppelganger. 150,000 registered spend 9.5 hours in-world per month. In June, the average in-world session was 1 hour, 11 minutes (up from 51 minutes in April). Stevens aims to build "a business that will engage users 10-12 hours a month or for an hour each time for 4 to 5 years," he said. "I want ‘em from 14-15 all the way to early twenties." We'll be checking out vSide next week to see if it brings that extra half hour of entertainment per month.