China-based In Game Ad Network Network Game Interaction Raises $10 Million
Network Game Interaction (NGI), a Beijing-based in-game advertising service provider founded in 2005, recently announced that it completed its series A funding of about $10 million from GSR Ventures.(via China Venture). NGI cooperates with about 50 top Chinese online games, including MMORPG and leisure games, to provide online ads inside games. NGI claims its partnered online games cover over 70% of Chinese game players. Since 2006, NGI has partnered with AC-Nielsen to offer ads measurement and analytical services to clients. more here.
Hm only ads in games, on websides, on tv... i will pay to stay adfree.
Posted by: network games | July 02, 2009 at 01:25 PM
"grown to 700 employees while publishing in-house games " and still making a lot of bad games... ;)
Posted by: lan games | July 02, 2009 at 01:31 PM