MapleStory Growing In North America, 3 million players, $1.6 million in Virtual Item Sales in February Alone

MapleStory, an online game where players hunt cartoon monsters and communicate in text, from Korean online game maker Nexon Corp., began marketing a North American version last September. It now has more than 3 million North American players, joining a further 50 million worldwide, reports a Business Week article. MapleStory "was a litmus test to see if U.S. audiences would have spending patterns similar to Korea," says Min Kim, Nexon America's director of game operations. To make it easy, Nexon Cash cards, which are used to buy digital goods, are being sold at Target stores. In February, North American players spent $1.6 million on 600,000 virtual products within MapleStory.

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