Ogoglio and Ogoglio City sound interesting. Transmutable Founder Trevor F. Smith talks about Ogoglio on his personal blog. The Ogoglio project will provide community workspaces with the planning and coordination tools which have proven to be effective in multiplayer online games. Think of Second Life is a product, while Ogoglio is a project, he says. Think of the Ogoglio project in the same way that you think of the Apache project. They both produce technologies and have large scale goals beyond those technologies, but they're not terribly interesting until a person or company takes their output and creates a service on top.
The first service providing 3D workspaces will be Ogoglio City, an online business district for creative professionals who grew up with the Internet. Unlike existing platforms like Second Life or World of Warcraft, Ogoglio's platforms are open and "web native." They're designed to integrate with existing work practices, desktop applications, and web services. People will access Ogoglio workspaces through their web browsers, eliminating the need for the rollout and support of a proprietary client. The development page provides more detail about the current platform.
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